GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Beats maintained an average product price of $145.41 across Amazon and Best Buy between January and May 2026, positioning the brand competitively in the mid-range premium segment. Amazon dominated as the primary retail channel, capturing a commanding 81.4% of Beats' revenue share, while Best Buy accounted for 18.5%. However, the brand experienced a notable 24.7% decline in overall revenue during the tracked period, signaling potential headwinds in consumer demand. Despite the revenue pullback, Beats' average price saw a modest 3.3% month-over-month increase in the most recent period, suggesting the brand is holding firm on its pricing strategy rather than discounting to drive volume. These trends are worth watching as Beats continues to compete in a rapidly growing global headphones market where premium positioning and retail channel strategy remain critical.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Beats on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Beats.
BY REVENUE
Beats sells 81% online and 19% offline. Online runs through 1 retailer; offline through 1.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 6.6M ratings on 2 retailers, Beats averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 6.6M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$226.15
Price
$12M
Revenue
$229.99
Price
$9.2M
Revenue
