GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, menards.com and lowes.com, Aspects — a privately held brand with no publicly traded ownership — commands an average product price of $38.18. Amazon dominates the brand's channel mix at 76.8% of year-to-date revenue, with menards.com contributing 19.5% and lowes.com trailing at just 3.2%. Momentum has weakened over the May–July 2026 window, with revenue down 13.6% month-over-month and 38.7% across the full three-month stretch. Pricing has moved in the opposite direction, climbing 5.4% month-over-month to $41.08 and 13.2% overall, suggesting a mix shift toward higher-ticket items even as volume softens. At Menards, top-selling items span a wide price band, from the $88.99 Huxley Black 46" LED ceiling light down to the $48.94 Norm Black semi-flush mount.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 39% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 13% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Aspects on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Aspects.
BY REVENUE
Aspects sells 80% online and 20% offline. Online runs through 2 channels; offline through 2. Online share has moved from 65% in Mar to 85% in Jul.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 82K ratings on 3 channels, Aspects averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 82K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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