GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, American Standard recorded an average product price of $139.45 across four major retailers — Lowe's, Home Depot, Menards, and Amazon — during the January to May 2026 period. Lowe's led as the brand's top revenue channel, commanding a dominant 43.8% revenue share, followed by Home Depot at 36.6% and Menards at 15.2%. Notably, Amazon accounted for just 3.7% of the brand's total revenue share, underscoring American Standard's heavy reliance on traditional home improvement retailers. The brand experienced a 13.2% decline in revenue over the tracked period, even as its average price trended upward by 5.3%. This divergence between rising prices and falling revenue suggests potential volume pressure that could shape American Standard's competitive positioning in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for American Standard on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for American Standard.
BY REVENUE
American Standard sells 73% online and 27% offline. Online runs through 3 retailers; offline through 3.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 1.3M ratings on 4 retailers, American Standard averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.3M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$38.91
Price
$592K
Revenue
$18.99
Price
$209K
Revenue
$592.30
Price
$167K
Revenue
$241.49
Price
$124K
Revenue
TO AMERICAN STANDARD
