GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across three major home improvement retailers, Altitude demonstrates a strongly concentrated distribution strategy with Lowe's commanding 86.8% of the brand's total revenue share. The brand maintains an average product price of $153.74, positioning it in the mid-range segment of its category. Altitude's revenue grew 19.1% over the tracked period, signaling robust momentum heading into the peak seasonal months. Beyond Lowe's, the brand holds a 7.8% revenue share at Menards and 4.5% at Home Depot, indicating potential opportunities for expanded retail diversification. This growth trajectory, combined with its strong retail anchor at Lowe's, suggests Altitude is solidifying its competitive presence in the home improvement landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 19% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Altitude on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Altitude.
BY REVENUE
Altitude sells 12% online and 88% offline. Online runs through 3 retailers; offline through 2.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 6K ratings on 3 retailers, Altitude averages 4.1★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.1
/ 5
From 6K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$181.54
Price
$13K
Revenue
$186.54
Price
$8.4K
Revenue
$110.60
Price
$6.2K
Revenue
$195.17
Price
$5.1K
Revenue