Altitude

Altitude Market Overview

Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Menards and Home Depot shows Altitude concentrating the vast majority of its sales in a single retail channel, with lowes.com accounting for 83.2% of year-to-date revenue. Menards follows at 12.1%, while homedepot.com contributes just 4.7%, leaving the brand heavily dependent on one account. Revenue has climbed 16.8% over the tracked timeseries period from May through July 2026, including 6.8% month-over-month growth in the most recent month. Pricing has trended upward alongside volume, with the average price rising 4.7% to $167.17, above the $161.58 period average. That combination of rising prices and expanding revenue suggests Altitude is gaining traction without discounting, though its narrow channel mix remains a structural risk.