Axis

Axis Market Overview

Axis, a brand held by Malibu Boats (NASDAQ: MBUU), shows a highly concentrated in-store footprint according to Grips Intelligence data covering January 1 through July 31, 2026. Nearly all tracked revenue — 99.7% — flows through a single retail channel, Lowe's, making Axis one of the more channel-dependent brands in its space. Momentum has been strong, with revenue up 265.0% month over month in the most recent period tracked and up 125.1% across the May–July timeseries window. That growth has come alongside softer pricing, as the average selling price slipped 19.5% month over month to $8,863.31 and declined 19.7% over the same stretch. With a period-average price of $8,758.41 and top-selling items ranging from roughly $10,699 to $14,999, the mix suggests volume gains at accessible price points are outpacing higher-ticket sales.