GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data, Allen generated the majority of its revenue through Amazon, which accounted for 85.9% of total revenue share from January to May 2026, followed by homedepot.com at 8.0% and lowes.com at 5.9%. The brand's average product price stood at $56.97 across all tracked retailers during this period. Notably, Allen experienced strong momentum with revenue growing 72.8% over the March to May 2026 timeframe. Average pricing also trended upward, increasing 26.4% over the same period, suggesting a shift toward higher-value product sales. Allen's dominant presence on Amazon, combined with its significant revenue and price growth, positions the brand as one to watch in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 73% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 26% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Allen on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Allen.
BY REVENUE
Allen sells 94% online and 6% offline. Online runs through 2 retailers; offline through 2.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 736K ratings on 3 retailers, Allen averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 736K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
