GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to July 31, 2026 across Amazon, menards.com, lowes.com and acehardware.com, Affresh — a brand owned by Whirlpool Corporation (NYSE: WHR) — recorded an average product price of $10.72. Amazon accounted for an outsized 88.7% of year-to-date revenue, leaving the balance thinly spread across menards.com (5.0%), lowes.com (4.9%) and acehardware.com (1.5%). That concentration makes the brand's performance closely tied to a single retail channel. Over the May–July 2026 window, revenue rose 7.3% month over month and finished 1.3% higher overall. Pricing moved in the opposite direction, with the average slipping 1.7% to $10.81 and declining 1.3% across the period, pointing to mild discounting alongside volume gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Affresh on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Affresh.
BY REVENUE
Affresh sells 89% online and 11% offline. Online runs through 1 channel; offline through 3.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 4.54M ratings on 4 channels, Affresh averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.54M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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