GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com, menards.com and acehardware.com between January 1 and August 31, 2026, Affresh — a brand owned by Whirlpool Corporation (NYSE: WHR) — maintains a heavily concentrated retail footprint. Amazon alone accounts for 88.5% of year-to-date revenue, leaving lowes.com and menards.com tied at 5.0% each and acehardware.com trailing at 1.5%. The average product price sits at $10.81, though pricing has softened, slipping 2.8% over the tracked period to $10.68 in the most recent month. Revenue has nonetheless grown 6.2% across the same window, despite a modest 1.0% month-over-month dip in the latest period. The combination of rising revenue against declining average price suggests volume growth is currently outpacing any pricing pressure in the category.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Affresh on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Affresh.
BY REVENUE
Affresh sells 88% online and 12% offline. Online runs through 1 channel; offline through 3.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 3.51M ratings on 4 channels, Affresh averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 3.51M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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