GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Zurn recorded an average product price of $112.64 across four major retailers tracked between January and May 2026. Amazon dominated Zurn's revenue share at 47.3%, followed by Lowes.com at 28.3%, HomeDepot.com at 15.7%, and Menards.com rounding out the mix at 8.6%. Notably, Zurn's top-selling products on Lowe's commanded significantly higher price points, with several items exceeding $1,000, compared to more moderately priced listings on Amazon and Home Depot. The brand's average price saw a notable decline of 34.8% over the tracked period, suggesting increased promotional activity or a shift toward lower-priced product sales. With nearly half of its revenue concentrated on Amazon, Zurn's multi-retailer distribution strategy presents both a strength in reach and a potential risk in channel dependency.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 45% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 35% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Zurn on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Zurn.
BY REVENUE
Zurn sells 90% online and 10% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 82% in Jan to 90% in May.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 105K ratings on 4 retailers, Zurn averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 105K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$611.89
Price
$220K
Revenue
$219.34
Price
$215K
Revenue
