GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Menards, Amazon, Home Depot, and Lowe's, Yutrax — a brand of Cumberland, Wisconsin-based Ardisam, Inc. — commands an average product price of $149.89. Menards leads the brand's channel mix at 38.2% of year-to-date revenue, narrowly ahead of Amazon at 34.0%, indicating a distribution footprint less dependent on marketplace demand than many outdoor peers. Home Depot (15.1%) and Lowe's (12.8%) round out the mix, together accounting for roughly 28% of tracked sales. Momentum has softened modestly in recent months, with revenue down 5.8% month over month and 2.3% overall across the May–July tracking window. Average selling price followed a similar path, easing 2.5% month over month to $157.64 and declining 2.1% over the period, suggesting mild promotional pressure rather than a structural repositioning.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 2% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Yutrax on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Yutrax.
BY REVENUE
Yutrax sells 54% online and 46% offline. Online runs through 3 channels; offline through 2. Online share has moved from 44% in Mar to 68% in Jul.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 3.59K ratings on 4 channels, Yutrax averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 3.59K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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