YardGard

YardGard Market Overview

YardGard, a brand of Midwest Air Technologies under privately held MAT Holdings, generated the majority of its tracked revenue through acehardware.com at 67.5% share, with homedepot.com at 21.6% and Amazon at 10.3%, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across those three retail channels. The brand's average product price sat at $29.10, though pricing softened over the period, declining 7.1% overall and 5.2% month over month to $28.80. Revenue momentum weakened more sharply, falling 23.7% versus the prior month and 38.7% across the tracked window. Price positioning varies widely by channel, with Ace Hardware assortments concentrated in the $14 to $60 range while Home Depot's leading items reach $274.63 for 6 ft. x 100 ft. 14-gauge galvanized welded wire. That contrast suggests channel mix shifts, rather than list-price changes alone, are a meaningful driver of the brand's blended average price trend.