ProWood

ProWood Market Overview

According to Grips Intelligence in-store data tracked across Home Depot, Lowe's and Ace Hardware from January 1 to July 31, 2026, ProWood — a brand under UFP Industries, Inc. (NASDAQ: UFPI) — shows a heavily concentrated retail footprint. Home Depot alone accounts for 85.4% of year-to-date revenue, with Lowe's contributing 12.7% and Ace Hardware just 1.9%, leaving the brand highly dependent on a single retail partner. Average product price sits at $38.50 across the tracked period, though the most recent monthly reading of $34.09 points to a 4.1% decline in realized pricing over the timeseries window. Revenue momentum has been uneven: the latest month rose 7.6% versus the prior month, yet overall revenue is down 8.1% across the May–July stretch. That combination of softening price and a recovering but still-negative revenue trend suggests promotional pressure in the pressure-treated lumber and deck accessory aisle rather than a durable demand rebound.