GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Best Buy and Amazon, Wizards of The Coast maintained an average product price of $10.50, with pricing trending upward by 32.2% over the tracked period. Best Buy dominated as the brand's leading retail channel, capturing 75.6% of total revenue share compared to Amazon's 24.4%. However, the brand experienced a notable revenue decline of 77.1% over the observed timeframe, signaling potential challenges in sustained sales momentum. Despite the revenue contraction, the rising average price suggests a possible shift toward higher-value product offerings within the brand's retail portfolio. These trends position Wizards of The Coast at an interesting crossroads heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 77% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 32% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Wizards of The Coast on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Wizards of The Coast.
BY REVENUE
Wizards of The Coast sells 24% online and 76% offline. Online runs through 1 retailer; offline through 1. Online share has moved from 25% in Jan to 52% in May.
Online
24%
76%
Offline
Online channels
24%
Offline channels
76%
BY REVIEW COUNT
Across 57K ratings on 2 retailers, Wizards of The Coast averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
TO WIZARDS OF THE COAST
