GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon and Best Buy, Ultra Pro maintains a strong retail presence with Amazon commanding a dominant 93.7% share of the brand's revenue. The brand's average product price sits at $15.19, though this figure has declined 5.3% over the tracked period, suggesting increased pricing pressure or a shift toward lower-priced SKUs. Ultra Pro's overall revenue has remained relatively flat, dipping just 0.5% over the period, indicating stable but not growing consumer demand. Best Buy accounts for a modest 5.2% of revenue share, pointing to a heavily concentrated distribution strategy favoring Amazon. These trends suggest Ultra Pro holds a steady market position but may need to address its declining average price point and explore diversification beyond its primary retail channel.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 0% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ultra Pro on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Ultra Pro.
BY REVENUE
Ultra Pro sells 94% online and 6% offline. Online runs through 1 retailer; offline through 3.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 2.26M ratings on 2 retailers, Ultra Pro averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 2.26M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$34.64
Price
$1.27M
Revenue
$18.80
Price
$862K
Revenue
$26.59
Price
$375K
Revenue
