GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Menards, Ace Hardware, Amazon and Home Depot shows Westclox, a brand held by privately owned NYL Holdings LLC, generating an average product price of $16.40. Menards.com is the dominant channel at 46.0% of year-to-date revenue, followed by acehardware.com at 24.8% and Amazon at 23.6%, while homedepot.com trails at just 5.2%. Revenue momentum has softened, falling 12.7% month over month and 24.2% over the tracked timeseries period from May through July 2026. Pricing has moved in the opposite direction, with the average selling price climbing 4.0% across the period to $17.17 despite a 3.2% monthly dip. That combination of rising prices and declining revenue suggests unit volume, rather than pricing pressure, is driving the brand's recent contraction.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Westclox on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Westclox.
BY REVENUE
Westclox sells 29% online and 71% offline. Online runs through 2 channels; offline through 2.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVIEW COUNT
Across 77K ratings on 4 channels, Westclox averages 4.3★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.3
/ 5
From 77K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$13.99
Price
$39K
Revenue
$13.99
Price
$37K
Revenue
$12.99
Price
$19K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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