GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Watco generated an average product price of $20.82 across four major retailers — Ace Hardware, Lowe's, Home Depot, and Amazon — during the January to May 2026 period. Ace Hardware led all retailers with a commanding 32.3% revenue share, followed by Lowe's at 28.5%, making these two channels responsible for over 60% of Watco's total tracked revenue. Home Depot accounted for 20.5% of revenue share, while Amazon trailed at 18.7%, suggesting Watco maintains a stronger presence in traditional home improvement retail. Notably, the brand experienced a 9.4% decline in overall revenue during the tracked period, even as average pricing remained relatively stable with only a modest 1.1% decrease. This combination of softening revenue alongside steady pricing may indicate a volume-driven slowdown rather than a pricing pressure issue for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 5% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Watco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Watco.
BY REVENUE
Watco sells 43% online and 57% offline. Online runs through 3 retailers; offline through 2.
Online
43%
57%
Offline
Online channels
43%
Offline channels
57%
BY REVIEW COUNT
Across 149K ratings on 4 retailers, Watco averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 149K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.08
Price
$27K
Revenue
$48.63
Price
$10K
Revenue
