GRIPS CUSTOMERS & RESEARCH PARTNERS
Victor generated 7.2% revenue growth across in-store retail channels tracked by Grips Intelligence between January 1 and June 30, 2026, spanning Amazon, Ace Hardware, Lowe's, Menards, and Home Depot. According to Grips Intelligence, Amazon dominated the brand's revenue mix with a 56.2% share, followed by acehardware.com at 20.3% and lowes.com at 17.4%, while menards.com (3.8%) and homedepot.com (1.7%) trailed well behind. The average product price landed at $13.38, though it declined 4.4% over the period, signaling downward pricing pressure despite the topline gains. Victor's parent company, Woodstream Corp, is privately held, so no public ticker applies. Collectively, these Grips Intelligence datapoints point to a brand leaning heavily on a single marketplace channel while navigating softening average prices.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Victor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Victor.
BY REVENUE
Victor sells 62% online and 38% offline. Online runs through 3 channels; offline through 3.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 1.97M ratings on 5 channels, Victor averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 1.97M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
