GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Victor generated a strong revenue performance across five major retailers between January and May 2026, with overall revenue growing 21.4% during the tracked period. Amazon dominated Victor's revenue share at 61.2%, far outpacing Ace Hardware (18.2%) and Lowe's (14.9%), which rounded out the top three channels. The brand maintained an accessible average product price of $13.74 across all retailers, reflecting its broad consumer appeal. Month-over-month revenue growth of 7.4% suggests continued positive momentum heading into the summer season. Meanwhile, Home Depot accounted for just 1.6% of Victor's revenue share, signaling a potential area for distribution expansion.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 25% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Victor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Victor.
BY REVENUE
Victor sells 65% online and 35% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 73% in Jan to 59% in May.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 1.95M ratings on 5 retailers, Victor averages 4.1★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.1
/ 5
From 1.95M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.99
Price
$146K
Revenue
