GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Ace Hardware, Home Depot, Amazon, Menards and Lowe's from January 1 to July 31, 2026 shows Varathane, a brand under RPM International Inc. (NYSE: RPM), generating 11.1% revenue growth over the period, including a 6.0% month-over-month gain in the most recent month. Ace Hardware dominates the brand's retail footprint with 47.0% of year-to-date revenue share, well ahead of Home Depot at 22.0% and Amazon at 21.4%. Menards (5.2%) and Lowe's (4.3%) together account for under 10% of tracked sales, pointing to a concentrated distribution profile. Pricing has moved upward alongside volume, with the average product price rising 12.3% across the period to $21.41 in the latest month, above the $19.41 period average. That combination of rising prices and expanding revenue suggests the brand is capturing growth without discounting in its offline channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 12% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Varathane on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Varathane.
BY REVENUE
Varathane sells 48% online and 52% offline. Online runs through 3 channels; offline through 2. Online share has moved from 42% in Mar to 51% in Jul.
Online
48%
52%
Offline
Online channels
48%
Offline channels
52%
BY REVIEW COUNT
Across 4.21M ratings on 5 channels, Varathane averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 4.21M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$11.99
Price
$21K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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