Twinkly

Twinkly Market Overview

Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across lowes.com, Best Buy, homedepot.com and Newegg shows Twinkly — a brand of privately held, private equity-backed Italian firm Ledworks S.r.l. — concentrating the majority of its revenue in a single account. Lowe's leads with a 60.4% revenue share, followed by Best Buy at 20.0% and Home Depot at 17.9%, while Newegg contributes just 1.2%. Revenue climbed 64.6% over the tracked period, though the most recent month cooled with a 17.8% month-over-month decline. Pricing has trended upward, with the average selling price rising 37.8% overall and spiking 79.7% in one month to $175.52, against a period average of $117.96. The combination of rising price points and heavy retailer concentration suggests momentum is tied closely to performance at a small number of key partners.