GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, lowes.com, Best Buy, homedepot.com and acehardware.com, Twinkly maintained an average product price of $133.13. Amazon dominates the brand's tracked revenue mix at 75.2%, followed by lowes.com at 14.0%, leaving Best Buy (5.2%), homedepot.com (3.8%) and acehardware.com (1.5%) as comparatively minor contributors. Momentum has been strong, with revenue up 256.5% over the tracked period and doubling month-over-month in the most recent reading, a gain of 100.2%. That growth came alongside pricing pressure, as the latest monthly average price fell 23.3% to $97.65 and is down 12.8% overall. The combination suggests volume-led expansion and heavy reliance on a single retail channel, making diversification beyond Amazon the key variable to watch.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 256% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 13% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Twinkly on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkly.
BY REVENUE
Twinkly sells 93% online and 7% offline. Online runs through 3 channels; offline through 2.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 34K ratings on 5 channels, Twinkly averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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