GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Betco generated an average product price of $80.64 across tracked retailers between January and April 2026. Home Depot dominated Betco's retail distribution, commanding an overwhelming 80.9% share of the brand's revenue, followed by Newegg at 17.0% and Ace Hardware at just 1.9%. The brand experienced a notable 10.0% decline in overall revenue during the tracked period, accompanied by an 11.2% drop in average product price. Betco's product pricing varied significantly across retailers, with items ranging from under $28 on Newegg to over $142 at Home Depot. This concentration of revenue at a single major retailer highlights both Betco's strong Home Depot partnership and a potential opportunity for broader retail diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 10% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Betco on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Betco.
BY REVENUE
$119.31
Price
$34K
Revenue
$142.68
Price
$21K
Revenue
$119.92
Price
$20K
Revenue