GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, TruePower generated the vast majority of its revenue through menards.com, which accounted for 87.9% of total revenue share between January and April 2026, followed by homedepot.com at 6.8% and Amazon at 5.3%. The brand's average product price stood at $31.89 during the tracked period across these three retailers. Notably, TruePower's average price decreased 7.4% over the observed timeframe, signaling a potential shift in pricing strategy or product mix. Despite this price decline, the brand still achieved overall revenue growth of 3.8%, suggesting increased unit volume may be offsetting lower price points. TruePower's heavy concentration at Menards highlights a significant retailer dependency that distinguishes it within its competitive landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for TruePower on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for TruePower.
