GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Menards, The Home Depot and Amazon, TruePower — a brand of California-based Gino Development Inc. — carries an average product price of $29.20. Distribution is heavily concentrated, with menards.com accounting for 82.6% of year-to-date revenue, leaving homedepot.com at 8.8% and Amazon at 8.6% as comparatively minor contributors. Momentum has been positive over the May–July tracking window, with revenue up 3.6% month over month and 5.5% overall across the period. That growth came alongside notable price compression, as the average selling price fell 13.3% month over month to $24.90 and declined 15.7% across the quarter. The combination of rising revenue and falling average prices suggests volume-led gains rather than pricing power, a dynamic worth watching given the brand's dependence on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 16% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for TruePower on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for TruePower.
BY REVENUE
TruePower sells 17% online and 83% offline. Online runs through 2 channels; offline through 1. Online share has moved from 10% in Mar to 24% in Jul.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 10K ratings on 3 channels, TruePower averages 4.2★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.2
/ 5
From 10K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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