GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across menards.com, Amazon and homedepot.com from January 1 to August 31, 2026 shows Copper Creek concentrating the majority of its sales in a single retail partner. Menards accounts for 56% of year-to-date revenue, ahead of Amazon at 32% and Home Depot at 12%, leaving the brand heavily dependent on one account. Momentum has been positive over the June–August window, with revenue up 33.0% and the most recent month adding a further 2.2% gain. That growth has come alongside pricing pressure, as the average selling price fell 30.1% across the period to $7.51 in the latest month, below the $8.94 year-to-date average. The combination of rising revenue and falling average price suggests volume-led expansion rather than premium mix improvement.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 33% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 30% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Copper Creek on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Copper Creek.
BY REVENUE
Copper Creek sells 45% online and 55% offline. Online runs through 2 channels; offline through 1. Online share has moved from 58% in Apr to 30% in Aug.
Online
45%
55%
Offline
Online channels
45%
Offline channels
55%
BY REVIEW COUNT
Across 890K ratings on 3 channels, Copper Creek averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 890K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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