GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across menards.com and homedepot.com, CalFlor's retail footprint is heavily concentrated in a single account. Menards accounts for 78.1% of year-to-date revenue, while Home Depot contributes the remaining 21.3%, leaving the brand's performance closely tied to one retail partner. Momentum has been positive over the May-to-July window, with revenue up 25.7% overall and a 15.3% month-over-month gain in the most recent period tracked. Pricing has moved in the same direction, as the average price climbed 10.7% across the quarter to $15.17, up 1.9% versus the prior month. That latest figure sits well above the $13.66 year-to-date average price, suggesting a mix shift toward higher-priced items or firmer list pricing heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 26% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for CalFlor on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for CalFlor.
BY REVENUE
CalFlor sells 22% online and 78% offline. Online runs through 2 channels; offline through 1. Online share has moved from 16% in Mar to 33% in Jul.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 11K ratings on 2 channels, CalFlor averages 4.0★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.0
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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