GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to July 31, 2026 across the tracked Amazon and Menards channels, Trident's average product price stood at $13.21. Channel concentration is the standout dynamic: Amazon accounted for 95.1% of year-to-date revenue, while menards.com contributed just 4.4%. Revenue edged up 0.6% over the tracked period, with the most recent month posting a stronger 6.4% month-over-month gain. Pricing moved in the opposite direction, with the average price slipping 3.2% overall to $13.03 in the latest month, suggesting volume growth came alongside modest price softening. Assortment also differs sharply by channel, with multipack Amazon listings ranging from roughly $10 to $19 versus three-pack Menards items near $3.35.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Trident on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Trident.
BY REVIEW COUNT
Across 460K ratings on 2 channels, Trident averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 460K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$17.75
Price
$1.11M
Revenue
$18.99
Price
$771K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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