GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and menards.com from January 1 to August 31, 2026 shows Trident carrying an average product price of $13.25. Channel concentration is extreme, with Amazon accounting for 94.6% of year-to-date revenue and menards.com contributing the remaining 4.8%. Momentum has softened over the summer window, with revenue down 2.9% overall and a steeper 7.4% month-over-month decline in the most recent period. Pricing has followed the same path, easing 3.1% across the period to $13.07, a 2.5% dip versus the prior month. The pricing gap between channels is notable as well, with Amazon multipacks listing between roughly $15 and $20 while Menards three-packs sit near $3.35.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Trident on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Trident.
BY REVENUE
Trident sells 94% online and 6% offline. Online runs through 1 channel; offline through 2. Online share has moved from 3% in Apr to 95% in Aug.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 328K ratings on 2 channels, Trident averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 328K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.99
Price
$876K
Revenue
$20.04
Price
$661K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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