GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, ToughTested generated revenue across four major retailers between January and April 2026, with Menards leading at 36.8% revenue share, followed closely by Amazon at 34.2%, and Lowe's at 25.9%. The brand's average product price during this period stood at $34.13, reflecting a modest 0.8% overall increase in average pricing. Notably, ToughTested experienced strong momentum with revenue growing 20.2% over the tracked period. Home Depot accounted for just 3.1% of revenue share, suggesting significant room for growth in that channel. The relatively even revenue split between Menards, Amazon, and Lowe's indicates a well-diversified retail distribution strategy for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 20% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for ToughTested on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for ToughTested.
