GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, ToughTested generated tracked revenue across four retail channels — Amazon, menards.com, lowes.com and homedepot.com — between January 1 and July 31, 2026. Amazon accounted for the largest share of revenue at 42.2%, followed closely by menards.com at 32.6%, indicating a distribution mix that leans as much on home-improvement retail as on marketplace demand. Lowes.com contributed 23.2%, while homedepot.com remained a marginal outlet at just 2.0% of revenue, pointing to a clear expansion opportunity. Revenue rose 11.8% month over month and 7.2% across the May–July 2026 tracking window, suggesting steady momentum heading into the second half of the year. Pricing held broadly stable, with an average product price of $32.76 that edged up 2.8% in the latest month but slipped 0.7% over the full period.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for ToughTested on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for ToughTested.
BY REVENUE
ToughTested sells 46% online and 54% offline. Online runs through 3 channels; offline through 2. Online share has moved from 40% in Mar to 53% in Jul.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 9.2K ratings on 4 channels, ToughTested averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 9.2K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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