GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Toshiba generated an average product price of $161.66 across tracked retailers between January and May 2026. Amazon dominated Toshiba's revenue distribution, accounting for a commanding 93.9% share, followed by Best Buy at 4.5% and Lowes.com at just 1.0%. Despite this strong retail concentration, Toshiba's overall revenue declined by 6.0% during the March to May 2026 period, signaling potential headwinds for the brand. However, the brand's average price trended upward with a 9.1% increase over the same period, suggesting a shift toward higher-priced product sales or strategic price adjustments. These dynamics point to a brand navigating a challenging demand environment while maintaining pricing power across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Toshiba on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Toshiba.
BY REVENUE
Toshiba sells 95% online and 5% offline. Online runs through 1 retailer; offline through 2.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 2.66M ratings on 3 retailers, Toshiba averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 2.66M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$148.41
Price
$6M
Revenue
$148.99
Price
$4.13M
Revenue
$223.99
Price
$2.64M
Revenue
$113.86
Price
$1.93M
Revenue
$159.99
Price
$1.89M
Revenue
