GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, Best Buy, and lowes.com shows Core Innovations, a division of privately held DP AV, generating a fairly balanced retail footprint rather than relying on a single account. Amazon leads with a 47.5% revenue share, closely trailed by Best Buy at 43.1%, while lowes.com contributes the remaining 9.5%. Pricing has climbed sharply, with the average price up 90.1% over the tracked period to $55.39 in the most recent month. Revenue expanded 53.9% across the same window, though momentum cooled with a 37.8% month-over-month decline in the latest reading. With an average product price of $42.26 year to date, the brand's upward price trajectory will be the key variable to watch against that softening monthly trend.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 54% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 90% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Core Innovations on Best Buy.
REVENUE SHARE
Revenue distribution across tracked channels for Core Innovations.
BY REVENUE
Core Innovations sells 53% online and 47% offline. Online runs through 2 channels; offline through 2.
Online
53%
47%
Offline
Online channels
53%
Offline channels
47%
BY REVIEW COUNT
Across 11K ratings on 3 channels, Core Innovations averages 3.8★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
3.8
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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