GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to August 31, 2026 across Amazon, acehardware.com, lowes.com and menards.com, Taylor — a brand of Lifetime Brands (NASDAQ: LCUT) — recorded an average product price of $19.14. Amazon dominates the brand's tracked revenue with a 65.2% share, leaving acehardware.com at 16.4% and lowes.com at 15.1%, while menards.com contributes just 2.9%. Momentum has softened over the summer window, with revenue down 12.3% overall and a sharper 22.2% month-over-month decline in the most recent period. Pricing has held relatively steady by comparison, slipping 1.8% across the period to a recent monthly average of $19.57 after a 6.3% month-over-month dip. The combination of a heavily Amazon-weighted mix and a stable price point suggests revenue swings are being driven more by volume and channel concentration than by discounting.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Taylor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Taylor.
BY REVENUE
Taylor sells 80% online and 20% offline. Online runs through 2 channels; offline through 2. Online share has moved from 45% in Apr to 81% in Aug.
Online
80%
20%
Offline
Online channels
80%
Offline channels
20%
BY REVIEW COUNT
Across 1.12M ratings on 4 channels, Taylor averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 1.12M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
