TarHong, a privately held brand operating out of City of Industry, California, shows a heavily concentrated retail footprint according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Ace Hardware and Home Depot. Ace Hardware accounts for 93.1% of year-to-date revenue, leaving Home Depot with just 6.9%, a split that leaves the brand's performance closely tied to a single retail partner. Revenue softened over the tracked period, falling 22.9% month-over-month in the most recent reading and 12.6% overall since the start of the May–July timeseries window. Pricing moved in the opposite direction, with average price climbing 28.4% over the same stretch to reach $28.60, well above the $18.35 average product price across the full period. That combination of rising prices and declining revenue suggests a shift toward higher-ticket items rather than volume growth, with top sellers at Ace Hardware ranging from a $39.99 pitcher to an $11.99 low bowl.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 28% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for TarHong on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for TarHong.
BY REVENUE
TarHong sells 7% online and 93% offline. Online runs through 1 channel; offline through 1.
Online
7%
93%
Offline
Online channels
7%
Offline channels
93%
BY REVENUE
$28.99
Price
$2.61K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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