GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Lowes, Home Depot, Amazon, and Ace Hardware, Tanglefoot demonstrated strong market momentum with revenue growing 190.2% over the tracked period. Lowes.com dominated as the brand's primary retail channel, capturing 63.9% of total revenue share, followed by Home Depot at 28.0%. The brand's average product price stood at $16.85, with pricing trending upward by 13.5% over the period. Amazon accounted for 6.8% of revenue share, while Ace Hardware held a modest 1.3%, indicating Tanglefoot's heavy reliance on major home improvement retailers. The significant revenue surge paired with rising average prices suggests growing consumer demand and strengthening brand positioning in its category.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 305% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 30% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Tanglefoot on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Tanglefoot.
BY REVENUE
Tanglefoot sells 58% online and 42% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 60% in Jan to 77% in May.
Online
58%
42%
Offline
Online channels
58%
Offline channels
42%
