GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Swiss Madison generated over half of its revenue through Home Depot (52.1%), with Lowe's closely following at 46.6%, while Amazon accounted for just 1.4% of sales from January to May 2026. The brand's average product price stood at $306.73, though this figure experienced a 5.5% decline over the tracked period. Despite the pricing pressure, Swiss Madison's overall revenue showed modest growth of 0.5%, suggesting that volume gains helped offset lower price points. The near-even revenue split between Home Depot and Lowe's highlights Swiss Madison's strong positioning across the two dominant home improvement retailers, making it a competitively distributed brand in the space.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Swiss Madison on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Swiss Madison.
BY REVIEW COUNT
Across 270K ratings on 3 retailers, Swiss Madison averages 4.0★. Most reviews for the products are in the 4.0–4.2 range.
BRAND AVERAGE
4.0
/ 5
From 270K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
TO SWISS MADISON
