GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com, and acehardware.com from January 1 to July 31, 2026 shows Swing-A-Way, a brand owned by Lifetime Brands (NASDAQ: LCUT), maintaining a diversified retail footprint. Amazon leads with a 43.1% revenue share, though lowes.com follows closely at 35.5%, with acehardware.com accounting for the remaining 21.3% — an unusually balanced split for a brand of this scale. Average product price sits at $15.62, having risen 5.5% across the tracked period to $15.69 in the most recent month. Revenue climbed 5.5% month-over-month in the latest period, but remains down 5.2% overall since the start of the timeseries window in May 2026. The combination of firming prices and a softer overall revenue base suggests unit volumes, rather than pricing, are the pressure point to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Swing-A-Way on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Swing-A-Way.
BY REVENUE
Swing-A-Way sells 79% online and 21% offline. Online runs through 2 channels; offline through 1.
Online
79%
21%
Offline
Online channels
79%
Offline channels
21%
BY REVIEW COUNT
Across 384K ratings on 3 channels, Swing-A-Way averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 384K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO SWING-A-WAY
