GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Ace Hardware and Home Depot from January 1 to July 31, 2026, SureSwatch — a brand of privately held True Hue, LLC — maintains an average product price of $3.64. Distribution is heavily concentrated, with acehardware.com accounting for 96.3% of year-to-date revenue and homedepot.com contributing the remaining 3.7%. Momentum has softened over the May–July window, where revenue declined 7.8% month-over-month and 22.2% across the full three-month period. Pricing, by contrast, has held remarkably steady, edging up 0.6% in the latest month to $3.63 and just 0.3% over the tracked window. The combination of stable pricing and falling revenue suggests volume, rather than price positioning, is the primary pressure point for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 22% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for SureSwatch on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for SureSwatch.
BY REVIEW COUNT
Across 1.45K ratings on 2 channels, SureSwatch averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.45K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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