GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Sterling maintained an average product price of $260.44 across four major retailers — Menards, Lowe's, Home Depot, and Amazon — during the January to May 2026 period. Menards dominated Sterling's revenue share at 59.5%, far outpacing Lowe's (18.8%) and Home Depot (18.3%), while Amazon accounted for just 3.1%. Notably, Sterling experienced a 13.6% decline in overall revenue during the tracked period, signaling potential headwinds for the brand. Average pricing also trended downward, dropping 15.9% over the same timeframe, which may reflect increased promotional activity or shifting product mix. These trends suggest Sterling is navigating a challenging retail environment despite its strong positioning at Menards.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Sterling on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Sterling.
BY REVENUE
Sterling sells 23% online and 77% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 28% in Jan to 27% in May.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 559K ratings on 4 retailers, Sterling averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 559K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.28
Price
$262K
Revenue
$132.19
Price
$140K
Revenue
$139.99
Price
$127K
Revenue
