GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Menards, Lowe's, Home Depot and Amazon, Sterling posted an average product price of $266.05. Distribution is heavily concentrated at Menards, which accounts for 57.5% of year-to-date revenue, ahead of Lowe's at 22.8% and Home Depot at 17.0%. Amazon remains a marginal channel for the brand at just 2.3% of revenue. Momentum has softened over the May-to-July window, with revenue down 6.7% overall and off 4.2% in the most recent month. Pricing has been steadier, edging up 0.9% across the period even as the latest monthly average slipped 1.7% to $242.84.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Sterling on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Sterling.
BY REVENUE
Sterling sells 23% online and 77% offline. Online runs through 3 channels; offline through 2. Online share has moved from 15% in Mar to 22% in Jul.
Online
23%
77%
Offline
Online channels
23%
Offline channels
77%
BY REVIEW COUNT
Across 419K ratings on 4 channels, Sterling averages 4.2★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.2
/ 5
From 419K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$15.23
Price
$189K
Revenue
$129.96
Price
$112K
Revenue
$15.51
Price
$32K
Revenue
$29.91
Price
$31K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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