GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Step2 generated the vast majority of its revenue through Amazon, which accounted for 90.1% of total revenue share from January to May 2026, followed by homedepot.com at 8.4% and lowes.com at 1.5%. The brand's average product price stood at $117.57 across all tracked retailers during this period. Notably, Step2 experienced strong momentum with revenue growing 70.9% over the March to May 2026 timeframe. Average pricing also trended upward, increasing 5.8% over the same period, suggesting strengthening demand and potential pricing power for the brand. These trends position Step2 as a brand with significant growth trajectory heading into the key summer selling season.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 71% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Step2 on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Step2.
BY REVIEW COUNT
Across 1.73M ratings on 3 retailers, Step2 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.73M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$144.19
Price
$2.06M
Revenue
$89.99
Price
$1.63M
Revenue
$159.99
Price
$1.52M
Revenue
$83.99
Price
$1.33M
Revenue
