GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wildaven generated the majority of its revenue through lowes.com, which accounted for 75.3% of total revenue share between January and May 2026, with homedepot.com capturing the remaining 24.7%. The brand's average product price during this period stood at $200.42, reflecting a diverse catalog ranging from sub-$100 accessories to premium items priced above $600. Notably, Wildaven experienced a significant revenue decline of 39.4% over the March to May 2026 tracking period, signaling potential seasonal or competitive headwinds. Average pricing also trended downward during the same window, dropping 17.4%, which may suggest increased promotional activity or a shift in product mix toward lower-priced items. These trends indicate that while Wildaven maintains a strong retail footprint across two major home improvement retailers, the brand faces notable momentum challenges heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 39% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 17% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Wildaven on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for Wildaven.