Stealth Cam

Stealth Cam Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Newegg, menards.com and homedepot.com from January 1 to July 31, 2026, Stealth Cam — a brand under privately held GSM Outdoors — shows a heavily concentrated channel mix, with Amazon alone accounting for 73.6% of year-to-date revenue. Newegg contributes a secondary 15.1% share, while menards.com adds 10.2% and homedepot.com trails at just 1.0%, underscoring how thin distribution is outside the top two destinations. Momentum has been strong, with revenue up 45.1% over the tracked trend window and a 28.4% month-over-month gain in the most recent period. That growth has come alongside softening pricing: the average price slipped 9.7% overall and 3.5% month-over-month to $56.10, below the $62.46 year-to-date average. The combination of rising revenue and falling realized price suggests volume-driven expansion and increasing promotional intensity, particularly on the Amazon-weighted assortment.