GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Stanley generated an average product price of $33.94 across Amazon, Ace Hardware, and Home Depot from January to May 2026. Amazon dominates Stanley's revenue distribution, commanding an overwhelming 86.8% share, while Ace Hardware and Home Depot account for 9.5% and 2.7% respectively. The brand experienced a notable 7.6% revenue decline over the tracked period, signaling potential headwinds in consumer demand. Despite the revenue softening, Stanley's average price showed resilience with a modest 0.8% increase, suggesting the brand has maintained its pricing power even amid declining sales volume.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 0% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Stanley on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Stanley.
BY REVENUE
Stanley sells 90% online and 10% offline. Online runs through 2 retailers; offline through 3.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 34M ratings on 3 retailers, Stanley averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 34M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
