GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through July 31, 2026 across Amazon, acehardware.com, homedepot.com, lowes.com and Newegg, Spray Nine — a brand sitting under Illinois Tool Works (NYSE: ITW) — recorded an average product price of $11.22. Distribution is highly concentrated, with Amazon accounting for 58.2% of year-to-date revenue and acehardware.com another 35.0%, together representing roughly 93% of tracked sales. The remaining channels play only a marginal role, at 2.9% for homedepot.com, 2.2% for lowes.com and 1.7% for Newegg. Momentum weakened over the May–July window, where revenue fell 27.3% overall, including a 9.1% month-over-month decline in the most recent period. Pricing softened alongside volume, with the average price down 10.7% across the same stretch to $10.05, a 6.2% drop versus the prior month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 27% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Spray Nine on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Spray Nine.
BY REVENUE
Spray Nine sells 65% online and 35% offline. Online runs through 4 channels; offline through 1. Online share has moved from 69% in Mar to 56% in Jul.
Online
65%
35%
Offline
Online channels
65%
Offline channels
35%
BY REVIEW COUNT
Across 215K ratings on 5 channels, Spray Nine averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 215K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
TO SPRAY NINE
