GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com and lowes.com from January 1 to July 31, 2026, Simplay3 shows a heavily concentrated sales footprint. Amazon alone accounts for 95.5% of year-to-date revenue, leaving homedepot.com at 3.2% and lowes.com at just 1.2%. The brand's average product price sits at $83.31, having eased 2.7% over the tracked period to roughly $83.72 in the most recent month. Revenue has declined 10.7% across the measured window, though the latest month posted a modest 2.5% month-over-month recovery. That combination of softening pricing and single-channel dependence makes diversification beyond Amazon the clearest strategic lever visible in the data.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Simplay3 on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Simplay3.
BY REVIEW COUNT
Across 233K ratings on 3 channels, Simplay3 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 233K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
