GRIPS CUSTOMERS & RESEARCH PARTNERS
Seventh Generation, a Unilever (NYSE: UL) brand, concentrates nearly all of its measured sales on Amazon, which accounted for 97.7% of year-to-date revenue, while homedepot.com contributed the remaining 1.3%, according to Grips Intelligence in-store data. Across the two tracked channels between January 1 and July 31, 2026, revenue rose 13.7%, signaling steady expansion rather than a one-off spike. Momentum has recently accelerated, with the latest month posting 16.6% growth versus the prior month. Pricing, however, has moved in the opposite direction: the average price slipped to $21.84 in the most recent month, down 2.9% month over month and 3.9% overall, against a period average of $22.66. With leading SKUs spanning roughly $21 to $52, the mix suggests growth is being driven by volume and larger multipack formats rather than higher unit pricing.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Seventh Generation on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Seventh Generation.
BY REVIEW COUNT
Across 2.93M ratings on 2 channels, Seventh Generation averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.93M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.58
Price
$3.57M
Revenue
$29.85
Price
$2.64M
Revenue
$51.93
Price
$1.39M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO SEVENTH GENERATION
