GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Menards.com, Amazon, Home Depot and Lowe's shows Sentinel, a brand under Merck Animal Health, part of Merck & Co. (NYSE: MRK), holding a broadly flat position with revenue down 0.3% over the tracked period. Distribution is highly concentrated, with menards.com accounting for 49.9% of year-to-date revenue and Amazon close behind at 44.9%, leaving homedepot.com (3.3%) and lowes.com (1.9%) as marginal contributors. Pricing averaged $21.19 across the period, though the most recent month came in higher at $22.70, up 3.7% month over month. That near-term uptick runs counter to the longer trend, with average price down 4.7% overall since the start of the measured window. Momentum improved late in the period, as revenue grew 6.9% versus the prior month, suggesting the brand is stabilizing after a soft first half.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Sentinel on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Sentinel.
BY REVENUE
Sentinel sells 50% online and 50% offline. Online runs through 3 channels; offline through 1.
Online
50%
50%
Offline
Online channels
50%
Offline channels
50%
BY REVIEW COUNT
Across 2.03K ratings on 4 channels, Sentinel averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 2.03K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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