GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Newegg, and Lowes.com from January 1 to July 31, 2026 shows Seiko, a brand owned by Tokyo-listed Seiko Group Corporation (TYO: 8050), operating at an average product price of $154.55. Distribution is heavily concentrated, with Amazon accounting for 89.3% of year-to-date revenue, followed by Newegg at 9.0% and Lowes.com at just 1.5%. Momentum has weakened sharply over the May–July window, with revenue falling 54.8% across the period and dropping 34.7% in the most recent month alone. Pricing has softened in parallel, with the average price declining 32.8% over the same stretch to $100.24, a 26.2% month-over-month decrease. The combination of steep revenue contraction and falling realized prices suggests a shift toward lower-priced assortment rather than a purely volume-driven decline.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 55% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 33% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Seiko on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Seiko.
BY REVIEW COUNT
Across 201K ratings on 3 channels, Seiko averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 201K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$396.00
Price
$345K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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