GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Amazon, acehardware.com, homedepot.com and lowes.com, Buffalo — a brand of Japan's Buffalo Inc. (TSE: 6676) — posted revenue growth of 26.8% over the measured period. Amazon accounts for the majority of that revenue at 51.8% share, while acehardware.com contributes a substantial 37.0%, leaving homedepot.com (5.6%) and lowes.com (5.2%) as smaller secondary outlets. Momentum accelerated sharply in the most recent month, with revenue climbing 47.0% versus the prior month. Pricing has moved higher in tandem, with the average price rising 38.8% across the period to $31.46, well above the $23.49 year-to-date average. The combination of rising volumes and higher realized prices suggests Buffalo is successfully trading up rather than discounting to drive growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 39% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Buffalo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Buffalo.
BY REVENUE
Buffalo sells 63% online and 37% offline. Online runs through 3 channels; offline through 1. Online share has moved from 64% in Mar to 74% in Jul.
Online
63%
37%
Offline
Online channels
63%
Offline channels
37%
BY REVIEW COUNT
Across 15K ratings on 4 channels, Buffalo averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 15K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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