GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Safer Brand generated the majority of its revenue through Ace Hardware, which accounted for 68.2% of its retail share between January and May 2026, followed by Lowe's at 29.1% and Home Depot at just 2.7%. The brand's average product price stood at $15.50 across the three tracked retailers during this period. Notably, Safer Brand experienced strong overall revenue growth of 27.4% over the observed timeframe, signaling increasing consumer demand. Average pricing also trended upward, rising 5.4% overall, suggesting the brand has been able to command higher prices without significantly impacting sales momentum. This combination of robust revenue growth and rising average prices positions Safer Brand as a notable performer in its retail segment.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 49% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Safer Brand on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Safer Brand.
BY REVENUE
Safer Brand sells 19% online and 81% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 10% in Jan to 10% in May.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 39K ratings on 3 retailers, Safer Brand averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 39K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.