GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Safe-er-Grip generated the majority of its revenue through acehardware.com, which accounted for 76.9% of total revenue share between January and April 2026, followed by Amazon at 22.7%. The brand's average product price during this period stood at $21.72, reflecting an overall 11.0% decrease in average pricing over the tracked timeframe. Despite the pricing decline, Safe-er-Grip demonstrated solid topline momentum with overall revenue growing 18.4% across the observed period. However, the most recent month showed a 13.0% revenue dip compared to the prior month, suggesting potential short-term volatility worth monitoring. These data points highlight Safe-er-Grip's heavy reliance on Ace Hardware as its dominant retail channel while navigating a shifting pricing and demand landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 18% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Safe-er-Grip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Safe-er-Grip.
TO SAFE-ER-GRIP
