GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Safe-er-Grip's tracked performance from January 1 to July 31, 2026 spans two retail channels, acehardware.com and Amazon. Distribution is heavily concentrated, with acehardware.com accounting for 69.8% of year-to-date revenue while Amazon contributes the remaining 29.9%. Revenue momentum has been positive, climbing 21.0% across the tracked window and rising 12.8% in the most recent month alone. Pricing, however, has moved in the opposite direction, with the average selling price falling 29.1% over the period to $16.04, down 3.9% month over month. Against a year-to-date average product price of $19.24, that gap suggests growth is being driven more by promotional positioning and volume than by price gains.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 29% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Safe-er-Grip on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Safe-er-Grip.
BY REVENUE
Safe-er-Grip sells 30% online and 70% offline. Online runs through 2 channels; offline through 1. Online share has moved from 31% in Mar to 43% in Jul.
Online
30%
70%
Offline
Online channels
30%
Offline channels
70%
BY REVIEW COUNT
Across 325K ratings on 2 channels, Safe-er-Grip averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 325K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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