Ruffies

Ruffies Market Overview

According to Grips Intelligence in-store data tracked from January 1 to July 31, 2026 across Lowe's and Ace Hardware, Ruffies generated 66.5% of its year-to-date revenue through lowes.com, with acehardware.com accounting for the remaining 33.5%. The brand's average product price stood at $29.90 over the period, though pricing softened to $28.62 in the most recent month tracked. That reflects a 7.3% decline in average price across the measured timeframe, pointing to a more promotional positioning. Despite the pricing pressure, revenue climbed 26.9% month over month in the latest period. Overall revenue rose 13.5% across the May through July timeseries window, suggesting volume gains have more than offset lower realized prices.