Roughneck

Roughneck Market Overview

According to Grips Intelligence in-store data covering 2026-01-01 to 2026-07-31, Roughneck's tracked retail footprint is effectively concentrated in a single channel, with menards.com accounting for 99.7% of year-to-date revenue. The brand, operated by the privately held Olympia Tools (UK) Ltd within the Dormole Group, carried an average product price of $16.98 across the period. Momentum softened toward the end of the window, with revenue falling 28.5% month over month in the most recent tracked month. Pricing moved in the opposite direction, climbing 10.2% month over month to an average of $17.54. Viewed across the full timeseries from 2026-05-01 to 2026-07-31, the net picture is close to flat, with revenue down 0.4% and average price up 0.3%.