GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026, Roughneck demonstrates an extremely concentrated retail footprint, with Menards accounting for 99.6% of the brand's total revenue share. The brand's average product price sits at $15.87, reflecting a value-oriented positioning within its category. Over the tracked period, Roughneck experienced a notable 5.4% overall revenue growth, signaling steady demand despite monthly fluctuations that included a 20.0% month-over-month revenue dip. Average pricing also trended upward by 4.8% during the same window, suggesting the brand has been able to command incrementally higher prices without sacrificing overall sales momentum. These dynamics point to a brand with a loyal retail partnership and growing market traction worth monitoring closely.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 5% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 5% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Roughneck on Menards.
REVENUE SHARE
Revenue distribution across tracked retailers for Roughneck.