Roughneck

Roughneck Market Overview

Grips Intelligence in-store data tracked from January 1 through August 31, 2026 shows Roughneck's measured retail footprint concentrated almost entirely in a single account, with menards.com representing 99.9% of year-to-date revenue share. The brand's average product price sat at $17.20 across the full period, positioning it firmly in the value tier of its shelf set. More recent movement was mixed: within the June through August window, revenue rose 18.4% month over month in the latest period yet finished down 15.3% overall. Pricing, by contrast, trended steadily upward, climbing 11.5% across the same stretch to reach $17.75, a 1.2% gain versus the prior month. Taken together, the Grips Intelligence figures suggest Roughneck is trading volume softness for stronger per-unit economics while remaining heavily dependent on one retail relationship.