GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Roku generated the vast majority of its revenue through Amazon, which accounted for 93.4% of its retailer share between January and May 2026, with Best Buy capturing just 5.7%. The brand's average product price stood at $76.43, reflecting a 4.1% increase over the tracked period. Roku's overall revenue grew 10.3% during the March to May 2026 timeframe, signaling strong and sustained consumer demand. Among its top-selling products on Amazon, the 2025 Select Series Smart TVs ranged from $153.54 for the 40-inch model to $389.78 for the 65-inch 4K HDR variant. This heavy concentration on a single retail channel, combined with steady price and revenue growth, positions Roku as a brand with significant upside potential in diversifying its retail footprint.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Roku on Best Buy.
REVENUE SHARE
Revenue distribution across tracked retailers for Roku.
BY REVENUE
Roku sells 94% online and 6% offline. Online runs through 1 retailer; offline through 3.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVIEW COUNT
Across 4.46M ratings on 2 retailers, Roku averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 4.46M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$254.86
Price
$6.4M
Revenue
$153.54
Price
$6M
Revenue
$88.81
Price
$5.3M
Revenue
$389.78
Price
$4.72M
Revenue
