GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Menards, and Lowes, Reynolds demonstrates an overwhelmingly dominant presence on Amazon, which accounts for 95.7% of the brand's total revenue share. The brand's average product price sits at $8.32, though this figure has seen a modest decline of 2.2% over the tracked period. Revenue has also experienced a downward trend, dropping 9.7% during the observed timeframe, suggesting potential seasonal softening or shifting consumer demand. Despite this dip, Reynolds maintains a minimal but notable footprint on home improvement retailers Menards (2.0%) and Lowes (1.5%), indicating a highly concentrated distribution strategy. These insights highlight both the brand's heavy reliance on a single retail channel and emerging pricing pressures worth monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Reynolds on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Reynolds.
BY REVIEW COUNT
Across 2.4M ratings on 4 channels, Reynolds averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 2.4M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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