GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Reynolds generated a dominant 96.1% of its revenue through Amazon between January and April 2026, with menards.com accounting for just 2.2% across tracked retailers. The brand experienced strong momentum with revenue growing 21.1% over the tracked period, signaling increasing consumer demand. Reynolds products carried an average price of $8.26, while its average price trended upward by 6.6% over the period, suggesting a successful pricing strategy or a shift toward higher-value SKUs. The most recent month showed a slight 1.9% decrease in average price, indicating potential promotional activity or competitive pricing adjustments. These trends position Reynolds as a category leader with robust online retail growth and strategic pricing power.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 21% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Reynolds on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Reynolds.
BY REVENUE
