GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, and Lowe's, PURPLE LEAF demonstrated strong momentum with revenue growing 123.2% over the tracked period. Home Depot dominated as the brand's primary retail channel, commanding 65.7% of total revenue share, followed by Lowe's at 30.9% and Amazon capturing just 3.4%. The brand's average product price stood at $746.04, though pricing trended downward with an 11.3% decrease over the period, suggesting a strategic shift toward more accessible price points or promotional activity. Month-over-month revenue surged 28.2% in the most recent period, indicating accelerating seasonal demand. PURPLE LEAF's heavy concentration in home improvement retailers, with over 96% of revenue flowing through Home Depot and Lowe's combined, highlights a clear channel strategy favoring those platforms.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 125% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for PURPLE LEAF on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for PURPLE LEAF.
BY REVIEW COUNT
Across 200K ratings on 3 retailers, PURPLE LEAF averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 200K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,079.30
Price
$341K
Revenue
$129.99
Price
$252K
Revenue
$915.79
Price
$105K
Revenue
$389.00
Price
$103K
Revenue
TO PURPLE LEAF
